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The world of content creation is limitless, especially in today's digitally driven landscape. However, while there is no shortage of content being created, circulated and consumed on a daily basis, the search for meaning and impact must not be pushed to the side. In fact, one could argue that the ability to resonate with a far-reaching audience is just as important as the content itself.
Imagine being at your favorite lounge or festival listening to your favorite artists, but also imagine having access to that feeling wherever you happen to be.
While the pursuit for meaning in the era of social media may seem fleeting at times, especially given the overabundance of information being thrown our way, finding authenticity online is like striking gold. Digital marketing expert and content creator Luke (also known as Yung Content) understands this exceptionally well, with the drive to create content that matters guiding his professional career and the campaigns he works on.
Currently holding it down as the Social Media Lead for Pinterest, Luke's passion for creating impactful content has led him to work with a variety of reputed brands and entities, including Amazon Studios, Grey Goose, Breaking Bad, Starbucks and REVOLT TV, to name a few. In his own words, he is “a Seoul-born, LA-raised, Pittsburgh-learned, Portland-unlearned, NYC-bred young man just trying to live it to the limit and love it a lot.”
Curiously enough, Luke often jokes that his career as a content creator is rooted in his being a "failed rapper." However, lighthearted humor aside, what's more important to note is his willingness to put the work in to achieve his goals, even if they may end up looking different along the way. Being open to the process has afforded Luke the opportunity to reside in several major cities around the U.S., as well as figure out ways to be as adaptive as possible and remain inspired. Luke’s perseverance serves as a reminder that in order to bloom, one must first be rooted and watered.
While bringing the experience of DropLabs Technology to his travels and sporting a pair of EP 01s on a recent flight, Luke took a moment to share more about his work in marketing and content creation, as well as how serendipity helps inform his life and creative process alike.
What do you do for a living and what helped you get started?
I build brands, with a focus on social and digital marketing.
My start was driven by my love for hip-hop: I’d been making music since I was 14 and just desperately wanted to find an audience online. At the time, it was a lot of Myspace, Kazaa, YouTube. By the time I was in college, I’d built a pretty robust social presence, with some YouTube videos hitting the 30-50k views mark and a few thousand Twitter followers.
During my first interview at an entertainment agency, they found it crazy that I’d been running paid ads and promoting my music in every corner of the internet since age 14. They even played my music in the room, mid-interview. Two weeks later, I was in the building. My first client was AMC, working on shows like Mad Men, Breaking Bad, and The Walking Dead.
Is there an early memory you’d like to share about when you first discovered some of your passions?
My dad was a writer, so I grew up seeing him at his desk, late hours, wrestling with words. Then I heard Nas, Slim Shady, Xzibit, Cypress Hill, and Ludacris, put 2 and 2 together and knew I wanted to pen songs. That passion didn’t carry me into a career as an artist but it opened doors for me as a content creator. To this day, I look at creatives and artists to see what I can do to make brands pop, not other companies.
What’s one non-career related thing you want to learn how to do?
Be fiscally responsible and buy my mom a house.
What do you do to get into your creative zone?
In list form: lofi hip-hop music - beats to relax/study to, take long baths and walk aimlessly for hours.
The muse hits when I'm not focused on being creative. Firm believer of serendipity as a guiding principle of my life.
How would you explain the DropLabs experience to your friends?
Just put them on. Walk, dance, vibe, whatever. It's such a wild experience because I've never felt anything like it before. It's a whole new way of appreciating music and a whole new category of tech. Imagine being at your favorite lounge or festival listening to your favorite artists, but also imagine having access to that feeling wherever you happen to be. The music moves you as you move.
What surprised you the most about trying out DropLabs Technology?
How seamless it was to turn on the shoes, have it connect to the app and my headphones, and go about my business like I’m living in a music video. It blows my mind that I won’t even listen to music anymore without having these shoes on, and just 2 weeks ago, I never knew they existed.
What do you aim to accomplish next?
What words of wisdom would you like to pass along to someone first starting out in your field?
Keep doing you 'til the world is ready to accept you. Your time will come.
Check out Yung Content's playlist based on the songs he most enjoyed in his DropLabs EP 01 Sneakers.
As innovators by design, the team behind DropLabs Technology™ is dedicated to supporting and elevating members of the creative community. Together, we aim to serve as a platform highlighting different creators as they work towards achieving visionary excellence and inspiring others along their path. To nominate a creative leader you’d like to see highlighted on our website, please contact firstname.lastname@example.org.
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