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DropLabs Creator Series 15: Nicky Garcia

by KC Orcutt | |

Creatives In Conversation: How Nicky Garcia is empowering others and making an impact through her entrepreneurial endeavors.

As exemplified throughout her vibrant career, Nicky Garcia, also fondly known as Nicky G or Nicky Geezy, has used her stellar perspective and trust in the universe to turn some of life's most difficult challenges into an opportunity to learn, grow or change course. As a natural born leader, Nicky has been gravitating toward finding different ways to connect with people, especially those who share similar passions, for as long as she can remember.

Nicky's hunger for learning more about herself, paired with her work ethic and resilience, has led her to excel in a variety of roles. Over the years, she has focused her talents on several facets of the entertainment and music industry, including working in radio, artist management and content creation, as well as in digital and social media marketing. While these areas of focus require certain skills and attention, each is rooted in storytelling and the intention to elevate others. For Nicky, this common thread has since culminated in her becoming a spirited entrepreneur.

Through viewing an unexpected layoff as a blessing in disguise, Nicky put herself to the test and began applying her multifaceted expertise in new ways. She soon formed her own creative digital marketing group, Victory House Agency, which offers a variety of services such as digital marketing, branding and the curation of cultural experiences. Nicky is also the founder of Her Own Lane, a brand dedicated to uplifting fellow women creatives and entrepreneurs. With a focus on inclusivity and a long-term goal of turning the brand into a non-profit organization, the heart of Her Own Lane is in helping take empowerment a step further. This is achieved by not only sharing tools and resources, but by helping women take what they've learned and implement successful practices into their lives and businesses alike.

During a recent visit to the DropLabs HQ in Echo Park, Nicky opened up about her entrepreneurial journey as a creative and her passion-driven mission to make an impact in both personal and professional ways.

Is there an early memory you’d like to share about when you first discovered some of your passions?

The first thing that comes to mind is when I was eight years old and was helping out with a school fundraiser, selling cookies or something of that nature. My older brother had to participate as well and he was so shy and didn't want to do it. So I took his portion and went up to people to sell them cookies. I never set out to be a communicator or connect with people but looking back it makes so much sense. I also used to pay attention to detail, like looking at people's hands or memorizing details in the room. I used to quiz myself on what people were wearing or other details. I've always been super into detail and that is a big part of my career now.

What is one thing you've learned through exploring your different passions and interests, or some words of wisdom you can share with others from your own personal experiences?

I think it's okay to be curious. I thought I wanted to be a pediatrician, but also my mom was drilling being a doctor into my head. It wasn't until I got older that I figured out I didn't want to do that. I just wanted to learn. I allowed myself to be curious and I would say no to things that weren't for me. I had to learn to be true to myself and say no to people. If that wasn't the case, I'd still be working as part of the street team job I had ten years ago.

When I was a communications major at Pasadena City College, I had a professor that told the class we weren't going to get a job at a radio station in LA. I took that as a challenge, and this was when I was 17. I proved him wrong and got a job at one of the biggest stations in LA. So that's why I believe it's okay to not know what direction you're going to go in as long as you continue to be curious and continue to learn. From there, you're naturally connected to things that make your soul feel good. My childhood was all about being detailed and innately my soul knows that. I naturally gravitate to things that allow me to connect to people.

What do you do to get into your creative zone?

Creativity comes naturally a lot of the time. Sometimes I have to meditate, breathe, go outside and pause. As much as I want to move forward and continue to be creative, I can't without unplugging for a few minutes. In my mind, I like to compartmentalize my day. So like, from 7-8 I'm doing this, from 8-10 I'm doing that. So, you hit that point where God or the universe or whatever you believe in shows you that you need to stop and take a break and that's usually when creativity strikes.

How would you explain the DropLabs experience to your friends?

It feels like a full universe of a vibe. [Laughs] I'm in my own vibe right now. I'm still experiencing you guys talking, but I'm experiencing my own thing. It feels like I'm stepping into the future of technology. It's hard to describe to other people. It just feels complete and full.

What would be your approach to utilizing DropLabs Technology™?

I'm really interested in how DropLabs helps with wellness. I work long hours at my desk and I listen to different meditations. I'm interested in how the tech works and the health benefits of it. In my mind, I would use it to relax and for meditation, whereas I know my brothers would love to use it for gaming. My grandmother had a stroke last year and she would use it for her legs. Also, during the meditation part of the demo, I took an inhale when the gong went louder and I felt it in my chest. That was really cool!

What is your favorite way to spend a day off?

Days off for me are one of two things. It's either all day watching shows or movies on my couch and ordering pizza or hanging out with my family. I love hanging out with my two brothers because it feels like when we were young again. It's very humbling, too. They push and shove, they make fun and call you names. It's all love though! Connecting with my parents or my friends feels good to me. Sharing a meal with someone is really important to me, too. Being able to connect with people over food is definitely my love language.

What are some of your goals for the year ahead?

For myself and for my businesses, my goals are elevation and growth and discovery. For me to grow and elevate, there has to be a bit of pushing my comfort level. It requires a lot of self-discovery to get to the next level and continue educating yourself in the field that you're in.

Nicky Garcia can be found on Instagram at @nickygeezy and online at www.nickygarcia.com. Her Own Lane can be found on Instagram at @herownlane and online at www.herownlane.net.

As innovators by design, the team behind DropLabs Technology™ is dedicated to supporting and elevating members of the creative community. Together, we aim to serve as a platform highlighting different creators as they work towards achieving visionary excellence and inspiring others along their path. To nominate a creative leader you’d like to see highlighted on our website, please contact marketing@droplabs.com.


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