DropLabs Creator Series 10: JayOhhby KC Orcutt | |
Creatives In Conversation: Creative and visual content aficionado JayOhh talks being adaptive, staying positive and remaining a student of one’s craft.
With its wide-ranging definition and limitless possibility, visual art is one of the most exciting and expansive mediums to explore. Those who are deeply captivated by the artistic disciplines that fall under this umbrella, such as painting, photography, videography, printmaking, architecture and design, to name a few, often find themselves intrigued by the different means of self-expression through imagery and how they help connect us as a culture. For Jordan Hall, the multifaceted nature of visual art has consistently kept him inspired to learn more about the various ways to expand his craft and work to become a well-rounded creative.
Hall, creating under the name JayOhh, first found himself gravitating towards the realm of visual storytelling at a young age, thanks in part to his father's penchant for keeping a video camera on hand to document family memories. Over the years, JayOhh began to further hone his talents for photography and videographer in a serious capacity, leading him to capture the attention of legendary music and business mogul Sean "Diddy" Combs. He soon joined the team at Combs Enterprises as a multimedia content producer in New York City, working tirelessly to expand his versatility as a creator without compromising quality.
Throughout his vibrant career, JayOhh's talents have taken him on the road and led him to work with a variety of incredible people in the music industry, as well as encouraged his relocation to Los Angeles, where he is now based. Currently, JayOhh is holding it down as the Senior Director of Digital and Multi-Platform Content at REVOLT TV, where he can be found overseeing and executing content initiatives that appear on social, digital and network channels. Whether he is working on a longform digital franchise or creating micro-content tailored for social media, JayOhh stands out as someone who hasn’t lost sight of his vision and purpose, ensuring that his positive outlook and desire to keep growing guides his path and his output alike.
During a recent visit to the DropLabs HQ—you may recognize him from the most epic unboxing of EP 01’s to date—JayOhh took a moment to chop it up a bit further about his career and how he is able to tap into his most creative self regardless of the project he’s immersing himself in.
What do you do for a living and what helped you get started?
I make content. Whether it be an album cover or a digital series or a television show or a music video, I like to dive into a bunch of different avenues creatively. Essentially, I fit in where I'm needed and I have different skills that help me be versatile. People are always asking me if I can do random things and I always am like, 'Sure, I can do that!' [Laughs]
Do you have an early memory from when you first discovered some of your passions?
My dad was always following me around with this Sony Handycam. I never understood that when I was young. I recently helped him digitize the files and I was really surprised how awesome all of the footage was. I think him running around with that camera led me toward my journey of wanting to capture things and become a videographer. He showed me the importance of capturing memories and how they last forever and overall just making content that lives past me.
What is one of your favorite accomplishments or a project that you're really proud of?
Being a part of the Bad Boy reunion tour [in 2016], and hearing all of the songs from the '90s that I remember come to life and watching those artists perform. It was amazing being a part of the planning and helping behind the scenes and capturing it all after the fact, as well as seeing all the changes happen from the planning stages to the tour itself. Seeing DMX was ridiculous.
Another one I'm proud of was being a part of Bryson Tiller's first music video. For "Don't," I helped produce and shoot on that. That one did crazy numbers. I worked on that with my friends Neil Dominique and Chase Ichiki, who is his creative director. We all kinda sat in a room and we were like, "We don't have much but we need to make something happen for this guy because it's his first song." We went through a lot of director changes and editors, but it came out as a beautiful work of art. We got nominated for the MTV VMAs and the BET Awards and that was exciting.
What do you do to get into your creative zone?
I really like when people give me a task. I'm a Libra so making decisions isn't my strong suit. I like to be alone and usually will lock myself away or put headphones on. Anything to distance myself from my surroundings. Then, I can actually talk to myself. I'm always getting distracted by social media or a TV series or YouTube but I love to learn. So anytime I get a chance to learn more about something, I'll stop what I'm supposed to be doing and do what I'm not supposed to be doing. [Laughs] I'm a sponge for information. I like to work at night because there are less distractions. I like locking myself away from people and listening to music, especially lo-fi because it drowns out the background.
How would you explain the DropLabs experience to your friends?
You don't know what you're missing until you put them on. It's the other part of music that you didn't know existed until you put the shoes on. With regular headphones, you can feel the bass in your head but you don't feel it in the rest of your body until you put the shoes on. It's a full body experience now and is much more than just a "head experience," if that makes sense.
What are some words of wisdom you'd like to pass along to someone first starting out in your field?
Bad stuff is going to happen. The longer you dwell on the negatives, the longer you're blocking the potential for positive outcomes. There's always going to be a problem. Find a solution. Keep it moving. The more you say you can't do something, you're just not going to do it. Find a way to get back on track and be positive because you're just delaying your greatness otherwise.
What do you aim to accomplish next in your career?
2020 - I want to get really big into Adobe After Effects and 3D motion graphics. I did some of that as a kid but I didn't think there was a lot of money in it back then. But now I've been asking myself, 'Why am I not doing this?' I think 2020 will be big on experimenting again and trying to learn the things I forgot about as a kid. I was doing it way back when; I used to mod my Xbox and extract 3D models from the game and play with them on my computer. Now I'm like, 'Yo, that could've been something big!' I'm just getting back into the learning space and learning how to create new things instead of just video content and graphic content.
As innovators by design, the team behind DropLabs Technology™ is dedicated to supporting and elevating members of the creative community. Together, we aim to serve as a platform highlighting different creators as they work towards achieving visionary excellence and inspiring others along their path. To nominate a creative leader you’d like to see highlighted on our website, please contact firstname.lastname@example.org.