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DropLabs Creator Series 06: Old Jay and Jody 4 Da People

by KC Orcutt | |

Creatives In Conversation: How Old Jay and Jody4DaPeople celebrate their talents as multi-hyphenate creatives.

Not unsurprisingly, the relationship between music and creativity is oftentimes a mutually beneficial one. Studies have found that listening to music promotes more divergent thinking, which is a key element of creativity that helps us to come up with original ideas. On the flip side, those who make music are turning to the medium to express themselves, which ultimately, is what creativity is all about. Just like listening to our favorite songs can help shift our mood, so can expressing ourselves creatively. While there are ample key questions to deeply explore when it comes to figuring out what fosters creativity in the first place, as well as how and why the art of making music is one of the most popular means to be creative, it is only fitting to also celebrate and encourage both.

Each and every one of us is born with the innate ability to be creative and for recording artists Old Jay and Jody 4 Da People, such gifts must be utilized on a daily basis. With the shared goal of making impactful music, the Connecticut natives are building a name for themselves, both as a group and on an individual scale. The two, who just so happen to also be twin brothers, were raised in a musical family and quickly gravitated toward experimenting with their own talents. With both placing an impassioned emphasis on learning the ins and outs of the music business, both from an artistic and entrepreneurial perspective alike, Old Jay and Jody 4 Da People have been working tirelessly to cultivate a benevolent career in the music industry.

Most recently, their music captured the attention of DropLabs, who promptly recruited Old Jay and Jody4DaPeople to create an anthem further amplifying their mission statement as a freshly launched business. Together, Old Jay and Jody 4 Da People took a break from their own respective projects to create a heartfelt track centered on the debut of EP 01 shoes. For their latest collaboration as a duo and their first with DropLabs, Old Jay and Jody 4 Da People recorded and released, "Carry This." The track is an ode to the brilliance of rediscovering music through DropLabs Technology, which creates an experience where users feel sound. This innovative tech converts energy from an audio signal into a vibrating sensation that can be felt throughout the body. Naturally, such a vibrant topic served as ample inspiration for Old Jay and Jody 4 Da People’s creative process. The pair took a moment to talk further about their aspirations in the music industry, as well as discuss their new collaborative single, created in partnership with DropLabs.

What do you do for a living and what helped you get started?

Old Jay: We're twin brothers and we've been doing music for our whole lives. I produce and I'm an artist. I also engineer, teach music production and manage a recording studio. 

Jody4DaPeople: I sing and produce. I've been playing drums since I was between 2 and 4 years old. I'm also a boxing coach/trainer. Music is a passion I've always had. Together, we do it less for a living and more for an impact.

Is there an early memory you’d like to share about when you first discovered some of your passions?

Old Jay: I've always been doing music. The first time I really tried to write a rap I was 7 or 8 years old in my after-school program. Everyone else was running around or drawing pictures and I decided to rap. When I got a little older, my cousins had music software on their computers and I started making beats.

Jody4DaPeople: I used to bang on pots and pans really early. I played drums in church when I was around 11. I wrote my first song in 3rd or 4th grade. I always did more singing than rapping. I call myself an artist because I do so many things.

Old Jay: Almost everyone in our family does music to some extent, and our family is very supportive. 

What do you do to get into your creative zone?

Old Jay: When I wake up in the morning, I look at the things that are around me and I get melodies in my head and I try to remember them. I'm always trying to create something. If I'm not, what am I doing? If I'm in a creative rut, I'll go to the basketball court to get myself out of my head and get myself feeling what’s going on. Always trying to get myself in the moment. 

Jody4DaPeople: For me, it's kinda similar. I'm in a constant creativity mode. If I am struggling with something, I give myself a topic, word, or scene to kind of broaden my creativity. You can make a specific idea and expand on that.

What was your thought process behind your collaboration with DropLabs?

Old Jay: I wanted something that was going to be upbeat for the DropLabs promo. I wanted the song to embody what the shoe feels like without saying, "Buy the shoe, it's really cool." Instead I say, "My vision feels clear again, I can finally hear again."

I don't want to claim anything for anyone but I can see how you'd say, "I can hear in a new way" when trying on the shoes. I was in the studio making a beat and it all came together organically. My brother came through the next day and he laid down his verse and it was done.

Jody4DaPeople: We recognize the value and uniqueness of being twins so we try to work together as much as we can. But, we also want to be known as individuals. Working on group projects and individual projects gives us a new perspective.

How would you explain the DropLabs experience to your friends?

Old Jay: We're really interested in how innovative the shoes are and how they'll help with hearing impairment, video games and movies. The fact that you can use it as a Deaf dancer was something really interesting to me. I had a huge smile when I put the shoes on and tried them out. Feeling the music is emotional. Listening to the words in the music is half of the experience. With these shoes, it's like you can tell a story without words. 

Jody4DaPeople: For me, it was like you feel more immersed in the music. I watched a movie with them on. It's like surround sound but times one hundred.

Old Jay: Yeah, it's like you're putting on a suit of music.

What is some of the best advice you've ever received?

Jody4DaPeople: Best advice I ever got was be yourself and really go for what you want in life. Anything is possible and I try to prove that anything is possible. My main goal on Earth is to prove that.

Old Jay: One day, I was looking at a picture of myself as a little kid and I realized I just want to make 8-year-old me proud.

Old Jay can be found on Instagram @old.jay and Jody4DaPeople can be found @jody4dapeople. Listen to their collaboration with DropLabs here: https://soundcloud.com/oldjayisold/carry-this-feat-jody4dapeople-1.

As innovators by design, the team behind DropLabs Technology™ is dedicated to supporting and elevating members of the creative community. Together, we aim to serve as a platform highlighting different creators as they work towards achieving visionary excellence and inspiring others along their path. To nominate a creative leader you’d like to see highlighted on our website, please contact marketing@droplabs.com.


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